What to consider when choosing digital signage

Published 18 December 2024

Digital signage is an essential tool for businesses across a range of industries, providing a dynamic way to communicate complex messages with customers and staff.

So, what should you bear in mind when selecting digital signage? Drawing on over 25 years of experience in the field, our team has outlined the key factors to consider.

Content Options

Your digital signage system must allow for a variety of customisable content to suit your business needs. Whether that’s video, animations, graphics or text – being able to change and adapt is key to making your content stand out.

If you work with a marketing agency or already have materials to display, it should be easy to upload them into the content management system (CMS). Whether you’re using third-party design tools, videos, images or mixed media, solutions like CleverLive from Vangis make the process seamless.

Hardware quality

The quality and resilience of your screens are critical. These aren’t just domestic TVs. They’re in constant use and need to be able to stand the test of time. Choose a manufacturer offering a diverse range of high-quality displays and ensure they deliver reliable durability, sharp visuals and modern connectivity features.

Consider where the screen will be installed. Will it be in a busy area with constant foot traffic? Perhaps it will be mounted in a window exposed to direct sunlight? Depending on the environment, you might need a commercial-grade display, a high-bright screen, a freestanding totem or an LED wall.

Reliability is also a major factor. Check the warranty terms, support services and the manufacturer’s reputation to ensure long-term performance.

Software features

Look for a software platform that simplifies content management and offers flexibility across multiple screens.

Advanced features can make a big difference. Can you assign different roles to users within the system? Is it possible to group screens and send unique content to each group? Can you schedule content to appear at specific times? Is there mobile access to update displays on the go? Can you remotely issue alerts or announcements? These functionalities add immense value to your digital signage system.

A complete solution

Opt for manufacturers that can provide a fully integrated solution, including hardware, software and support. This all-in-one approach ensures you’ll have a single point of contact for assistance and maintenance. CleverLive from Vangis offers a comprehensive package and their team is ready to guide you through your digital signage project.

When investing in digital signage, focus on finding a solution that delivers proven reliability, innovative features and engaging visual experiences.